A little tweet goes a long way, as OpEd Project leader Chloe Angyal found out last week. In response to people calling Andy Murray “the first Brit to win Wimbledon in 77 years,” Chloe, co-leader of our Dartmouth and Texas Woman’s University Public Voices Fellowship programs , wrote a pithy, 18-word tweet:
“Murray is indeed the first Brit to win Wimbledon in 77 years unless you believe women are people.”
The tweet garnered Chloe over 3,000 new followers and more than 18,000 retweets on Twitter. It also resulted in coverage of the larger issue of sexism in sports in publications like The Guardian, The Atlantic, USA Today, and even foreign publications like Sweden’s Metro and Germany’s Süddeutsche Zeitung.
The enormous popularity and consequence of the tweet signifies that true thought leadership exists in all manners of media and that the public will respond to a simple truth, regardless of its origin.
As Chloe puts it: “My doctoral dissertation is 70,000 words long and I can count the number of people who will read it on one hand. This tweet is 18 words long, and boom. Thought leadership comes in all shapes and sizes, and it’s like Vegemite: a little goes a long way.”