Thinking About Thinking: Measuring the Impact of Journalism

The American Press Institute recently published a Q&A with Charles Lewis, executive editor of the Investigative Reporting Workshop at the American University School of Communication, and Hilary Niles, a graduate assistant at Investigative Reporters & Editors.  They co-authored a report last month, “Measuring Impact: The art, science and mystery of nonprofit news assessment.”

 Graphics by Cristina Keane, Investigative Reporting Workshop


Graphics by Cristina Keane, Investigative Reporting Workshop

During the interview, Hilary states, “The goal of the journalism is to play an important role in a democracy for the sake of accountability and informing the populace. So, website traffic doesn’t necessarily mean anything — you can’t necessarily draw any conclusion about the impact from that populace just by the number of hits a page gets.”

Read the full interview here.

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