The American Press Institute recently published a Q&A with Charles Lewis, executive editor of the Investigative Reporting Workshop at the American University School of Communication, and Hilary Niles, a graduate assistant at Investigative Reporters & Editors. They co-authored a report last month, “Measuring Impact: The art, science and mystery of nonprofit news assessment.”
During the interview, Hilary states, “The goal of the journalism is to play an important role in a democracy for the sake of accountability and informing the populace. So, website traffic doesn’t necessarily mean anything — you can’t necessarily draw any conclusion about the impact from that populace just by the number of hits a page gets.”
Read the full interview here.