When to Post that Great Article on Social Media

When you’ve got an interesting article that you want to share on Facebook or an important story that could use a lot of engagement, it can be tricky figuring out the best times to post it on social media.   Luckily, there’s been some research conducted by a tech-savvy writer at Buffer to help determine optimal times for engagement.

A visual graph of Facebook engagement from Buffer

A visual graph of Facebook engagement from Buffer

Right off the bat, a few of the most useful findings are:

  • Thursdays and Fridays are higher engagement days on Facebook.
  • Overall, Facebook engagement is higher on weekends.
  • Retweets on Twitter seem to be highest at 5pm.
  • Emails about news and magazine updates are popular between noon and 2pm, when most people are at lunch.
  • Mondays are the highest traffic days for the average blog–perhaps because people are catching up after the weekend.

 

The full article is here.

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